On Instagram, O POVO Online is a verified business account based in Brazil with an audience of 2.1M. O POVO Online has shared 154,143 posts to date, currently around 10 posts a week. Posts average 2,199 likes and 389 comments, an engagement rate of 0.12%.
Tracked in the InstME index, Opovoonline is a business account with 2.1M followers and a back catalogue of 154,143 posts.
Posts by Opovoonline tend to gather 2,199 likes and 389 comments, about one interaction per 806 followers.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Opovoonline has kept to about 10 posts per week, more than one per day.
Opovoonline keeps its following list short (139) relative to 2.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,300–$14,000
Based on 2.1M followers and a 0.12% engagement rate, a single sponsored post by Opovoonline is worth an estimated $7,300–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Opovoonline | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 2,199 | 25,711 |
| Average comments | 389 | 376 |
| Posts per week | 10.06 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Opovoonline | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 2,199 | 10,675 |
| Average comments | 389 | 340 |
| Posts per week | 10.06 | 1.52 |
Median values from 269 accounts in Brazil with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
O POVO Online is a verified Instagram brand based in Brazil on Instagram, with 2.1M followers.
O POVO Online posts on Instagram as @opovoonline.
O POVO Online has 2,085,512 followers on Instagram (2.1M) as of Sep 2, 2026.
O POVO Online's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by O POVO Online average 2,199 likes and 389 comments.
O POVO Online posts about 10 times per week on average.
O POVO Online is registered as a business account on Instagram and is verified.
O POVO Online's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
154,143
Avg Comments
389
Engagement
0.17%
Yes. O POVO Online carries the blue verified badge on Instagram.
A sponsored post from O POVO Online is estimated at $7,300 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
