Official Instagram account of Openbank, the digital bank of Santander Group. 🚀 The bank of the future, now 📱 100% digital
Outreach This Creator For FreeFollowers
18.9K
Following
33
Total Posts
Engagement Rate
93.71%
Avg Likes
12,043
Avg Comments
Openbank is a verified Financial service brand, with 18.9K followers on Instagram. Openbank has shared 286 posts to date, currently less than one post a week. Engagement runs at 93.71%, or about 12,043 likes and 5,667 comments per post.
Openbank's Instagram presence spans 286 posts and 18.9K followers, profiling it as a Financial service account.
Openbank's 93.71% engagement rate ranks in the top 2% among accounts with 10K–100K followers in the InstME index.
Followers leave about one comment for every 2 likes, an unusually discussion-heavy audience.
Video posts pull 421.6K views on average, roughly 22.3× Openbank's follower base, evidence of reach beyond its own audience.
Openbank currently publishes less than one post per week.
InstME's checks rate Openbank's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Openbank follows only 33 accounts while being followed by 18.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$260–$490
Based on 18.9K followers and a 93.71% engagement rate, a single sponsored post by Openbank is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Financial service
| Metric | Openbank | Cohort median |
|---|---|---|
| Engagement rate | 93.71% | 1.45% |
| Average likes | 12,043 | 339 |
| Average comments | 5,667 | 18 |
| Posts per week | 0.45 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Openbank is a verified financial service brand on Instagram, with 18.9K followers.
Openbank has 18,897 followers on Instagram (18.9K) as of Jul 13, 2026.
Openbank's engagement rate is 93.71%, calculated from average likes and comments per post relative to followers.
Posts by Openbank average 12,043 likes and 5,667 comments.
Openbank posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Openbank's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Openbank is registered as a business account on Instagram and is verified.
Openbank is categorized as a financial service account in the InstME index, based on the profile's bio and Instagram category across 286 posts.
Yes. Openbank carries the blue verified badge on Instagram.
286
5,667
Avg Views
421,575
Posts / Week
0.45
Growth Score
100 / 100
Engagement
0.07%
A sponsored post from Openbank is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
