OpenAI’s mission is to ensure artificial intelligence benefits all of humanity. Proud parent of @chatgpt and
Followers
6.2M
Following
7
Total Posts
Engagement Rate
0.09%
Avg Likes
5,595
Avg Comments
On Instagram, Openai is a verified Tech brand with an audience of 6.2M. Its posts sit across tech and art. To date Openai has posted 1,796 times, currently around 1 post a week. Typical posts draw 5,595 likes and 185 comments, putting engagement at 0.09%.
Tracked in the InstME index, Openai is a Tech account with 6.2M followers and a back catalogue of 1,796 posts.
Openai records a 0.09% engagement rate, in the bottom quarter (median: 0.97%) for the 1,140 Tech accounts with over 1M followers tracked in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Openai currently publishes about one post per week.
InstME estimates 10% of Openai's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Openai keeps its following list short (7) relative to 6.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$22,000–$40,000
Based on 6.2M followers and a 0.09% engagement rate, a single sponsored post by Openai is worth an estimated $22,000–$40,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Openai | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.97% |
| Average likes | 5,595 | 22,939 |
| Average comments | 185 | 349 |
| Posts per week | 1.38 | 0.98 |
Median values from 1,140 Tech accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Openai is a verified tech brand on Instagram, with 6.2M followers.
Openai has 6,216,107 followers on Instagram (6.2M) as of Jul 9, 2026.
Openai's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.97%) for Tech accounts with over 1M followers in the InstME index.
Posts by Openai average 5,595 likes and 185 comments.
Openai posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Openai's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Openai is registered as a business account on Instagram and is verified.
Openai is categorized as a tech and art account in the InstME index, based on the profile's bio and Instagram category across 1,796 posts.
Yes. Openai carries the blue verified badge on Instagram.
1,796
185
Posts / Week
1.38
Growth Score
1.8 / 100
Audience Score
88 / 100
Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Art
Engagement
0%
A sponsored post from Openai is estimated at $22,000 to $40,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
