One&Only Cape Town is a verified Travel brand based in South Africa. The account has built 60.7K followers on Instagram. To date One&Only Cape Town has posted 243 times, currently around 2 posts a week. Typical posts draw 115 likes and 2 comments, putting engagement at 0.19%.
Counting 60.7K followers and 243 posts, Oocapetown sits in the InstME index as a Travel account.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Oocapetown's 0.19% engagement rate is in the bottom quarter (median: 1.02%).
Roughly one in 69 likes comes with a comment, an audience that mostly engages through likes.
Oocapetown's output runs to about one post per week.
On audience quality, Oocapetown lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 60.7K followers but only 24 accounts followed back, Oocapetown shows the ratio of a well-established account.
Estimated sponsored-post value
$210–$390
Based on 60.7K followers and a 0.19% engagement rate, a single sponsored post by Oocapetown is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Oocapetown | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 115 | 250 |
| Average comments | 2 | 14 |
| Posts per week | 1.5 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oocapetown | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.92% |
| Average likes | 115 | 241 |
| Average comments | 2 | 13 |
| Posts per week | 1.5 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
One&Only Cape Town is a verified travel brand based in South Africa on Instagram, with 60.7K followers.
One&Only Cape Town posts on Instagram as @oocapetown.
One&Only Cape Town has 60,683 followers on Instagram (60.7K) as of Jul 14, 2026.
One&Only Cape Town's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by One&Only Cape Town average 115 likes and 2 comments.
One&Only Cape Town posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of One&Only Cape Town's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
243
Avg Comments
2
More women than men · mostly 25–44
Typical for Travel creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
58.1K
Engagement
0.42%
One&Only Cape Town is registered as a business account on Instagram and is verified.
One&Only Cape Town is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 243 posts.
One&Only Cape Town's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. One&Only Cape Town carries the blue verified badge on Instagram.
A sponsored post from One&Only Cape Town is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
