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Outreach This Creator For FreeOn Instagram, On The Way Records is a verified Music brand with an audience of 3.2K. The account has published 664 posts, currently less than one post a week. Posts average 93 likes and 25 comments, an engagement rate of 3.68%.
Tracked in the InstME index, Onthewayhq is a Music account with 3.2K followers and a back catalogue of 664 posts.
Against 33,328 Music accounts with 1K–10K followers in the InstME index, Onthewayhq's 3.68% engagement rate lands below the median of 5.45%.
At one comment per 4 likes, the ratio points to an unusually discussion-heavy audience.
Each video from Onthewayhq averages 3.2K views, near 100% of its followers.
In recent weeks Onthewayhq has kept to less than one post per week.
Estimated sponsored-post value
$41–$76
Based on 3.2K followers and a 3.68% engagement rate, a single sponsored post by Onthewayhq is worth an estimated $41–$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Onthewayhq | Cohort median |
|---|---|---|
| Engagement rate | 3.68% | 5.45% |
| Average likes | 93 | 136 |
| Average comments | 25 | 15 |
| Posts per week | 0.51 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
On The Way Records is a verified music brand on Instagram, with 3.2K followers.
On The Way Records posts on Instagram as @onthewayhq.
On The Way Records has 3,190 followers on Instagram (3.2K) as of Jul 12, 2026.
On The Way Records's engagement rate is 3.68%, calculated from average likes and comments per post relative to followers. That is below the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by On The Way Records average 93 likes and 25 comments.
On The Way Records posts less than once a week on average.
On The Way Records is registered as a business account on Instagram and is verified.
On The Way Records is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 664 posts.
Yes. On The Way Records carries the blue verified badge on Instagram.
Avg Comments
25
Engagement
34.71%
A sponsored post from On The Way Records is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
