The Angler’s Guide to the Northeast. Text ‘OTW’ to (508) 278-1899
Outreach This Creator For FreeFollowers
124.4K
Following
518
Total Posts
Engagement Rate
2.13%
Avg Likes
2,618
Avg Comments
On The Water Magazine is a verified Magazine brand on Instagram, tracked in the InstME index with 124.4K followers. To date On The Water Magazine has posted 3,019 times, currently less than one post a week. Engagement runs at 2.13%, or about 2,618 likes and 32 comments per post.
The Magazine account Onthewatermagazine has posted 3,019 times on Instagram and drawn 124.4K followers.
Onthewatermagazine averages 2,618 likes and 32 comments per post, roughly one interaction for every 47 of its followers.
One comment lands for every 83 likes, which reads as an audience that mostly engages through likes.
Lately Onthewatermagazine has been publishing less than one post per week.
The account follows just 518 others against 124.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$930–$1,700
Based on 124.4K followers and a 2.13% engagement rate, a single sponsored post by Onthewatermagazine is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Onthewatermagazine | Cohort median |
|---|---|---|
| Engagement rate | 2.13% | 1.25% |
| Average likes | 2,618 | 2,985 |
| Average comments | 32 | 73 |
| Posts per week | 0.9 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
On The Water Magazine is a verified magazine brand on Instagram, with 124.4K followers.
On The Water Magazine posts on Instagram as @onthewatermagazine.
On The Water Magazine has 124,422 followers on Instagram (124.4K) as of Apr 24, 2026.
On The Water Magazine's engagement rate is 2.13%, calculated from average likes and comments per post relative to followers.
Posts by On The Water Magazine average 2,618 likes and 32 comments.
On The Water Magazine posts less than once a week on average.
On The Water Magazine is registered as a business account on Instagram and is verified.
On The Water Magazine is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 3,019 posts.
Yes. On The Water Magazine carries the blue verified badge on Instagram.
3,019
32
Posts / Week
0.9
Growth Score
42.6 / 100
Follower Ratio
240.2×
Engagement
0.07%
A sponsored post from On The Water Magazine is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
