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Outreach This Creator For FreeO'Neil McDowall is a Music creator on Instagram, tracked in the InstME index with 15.8K followers. To date O'Neil McDowall has posted 300 times, currently less than one post a week. Posts average 1,683 likes and 48 comments, an engagement rate of 10.94%.
Counting 15.8K followers and 300 posts, Oneilmcd sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10Kβ100K followers, Oneilmcd posts a 10.94% engagement rate that is in the top quarter (median: 2.47%).
Comments arrive at about one per 35 likes, a sign of a healthy amount of conversation.
Lately Oneilmcd has been publishing less than one post per week.
Estimated sponsored-post value
$220β$410
Based on 15.8K followers and a 10.94% engagement rate, a single sponsored post by Oneilmcd is worth an estimated $220β$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women Β· mostly 16β30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Oneilmcd | Cohort median |
|---|---|---|
| Engagement rate | 10.94% | 2.47% |
| Average likes | 1,683 | 535 |
| Average comments | 48 | 35 |
| Posts per week | 0.23 | 0.35 |
Median values from 17,051 Music accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 2, 2026
O'Neil McDowall is a music creator on Instagram, with 15.8K followers.
O'Neil McDowall posts on Instagram as @oneilmcd.
O'Neil McDowall has 15,821 followers on Instagram (15.8K) as of Oct 2, 2026.
O'Neil McDowall's engagement rate is 10.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10Kβ100K followers in the InstME index.
Posts by O'Neil McDowall average 1,683 likes and 48 comments.
O'Neil McDowall posts less than once a week on average.
O'Neil McDowall is registered as a creator account on Instagram.
O'Neil McDowall is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 300 posts.
A sponsored post from O'Neil McDowall is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
300
Avg Comments
48
Engagement
6.67%
