Brisbane’s premium cultural & music venue for over 125 years Email: Office: Mon-Fri 0900-1500
Outreach This Creator For FreeFollowers
1.9K
Following
586
Total Posts
Engagement Rate
0.91%
Avg Likes
17
Avg Comments
The Old Museum runs a Music brand account based in Australia with 1.9K followers on Instagram. Content spans music and tech. The account has published 730 posts, currently less than one post a week. Posts average 17 likes and 0 comments, an engagement rate of 0.91%.
Counting 1.9K followers and 730 posts, Oldmuseum sits in the InstME index as a Music account.
Benchmarked against 33,328 Music accounts with 1K–10K followers, Oldmuseum posts a 0.91% engagement rate that is in the bottom quarter (median: 5.45%).
Posting frequency for Oldmuseum sits at less than one post per week.
On audience quality, Oldmuseum lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$7–$12
Based on 1.9K followers and a 0.91% engagement rate, a single sponsored post by Oldmuseum is worth an estimated $7–$12. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Oldmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 5.45% |
| Average likes | 17 | 136 |
| Average comments | 0 | 15 |
| Posts per week | 0.93 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oldmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 4.84% |
| Average likes | 17 | 114 |
| Average comments | 0 | 14 |
| Posts per week | 0.93 | 0.4 |
Median values from 114 Music accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Old Museum is a music brand based in Australia on Instagram, with 1.9K followers.
The Old Museum posts on Instagram as @oldmuseum.
The Old Museum has 1,906 followers on Instagram (1.9K) as of Jul 11, 2026.
The Old Museum's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by The Old Museum average 17 likes and 0 comments.
The Old Museum posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of The Old Museum's followers are low-quality or inactive, giving an audience-quality score of 82/100.
The Old Museum is registered as a business account on Instagram.
The Old Museum is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 730 posts.
730
0
Posts / Week
0.93
Growth Score
18.2 / 100
ER Rank
12th
More men than women · mostly 16–30
Typical for Music creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
0.43%
The Old Museum's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Old Museum is estimated at $7 to $12. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
