Old El Paso is a verified Food brand based in United States. The account has built 52.7K followers on Instagram. The account has published 96 posts, currently around 1 post a week. Typical posts draw 538 likes and 12 comments, putting engagement at 1.04%.
Oldelpaso is a Food account whose 96 posts have grown a following of 52.7K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Oldelpaso posts a 1.04% engagement rate that is above the median of 0.75%.
Roughly one in 44 likes comes with a comment, a healthy amount of conversation.
Oldelpaso maintains a rhythm of about one post per week.
Estimated sponsored-post value
$190–$360
Based on 52.7K followers and a 1.04% engagement rate, a single sponsored post by Oldelpaso is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Oldelpaso | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 0.75% |
| Average likes | 538 | 177 |
| Average comments | 12 | 10 |
| Posts per week | 1.38 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oldelpaso | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 0.68% |
| Average likes | 538 | 140 |
| Average comments | 12 | 8 |
| Posts per week | 1.38 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Old El Paso is a verified food brand based in United States on Instagram, with 52.7K followers.
Old El Paso posts on Instagram as @oldelpaso.
Old El Paso has 52,738 followers on Instagram (52.7K) as of Sep 12, 2026.
Old El Paso's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Old El Paso average 538 likes and 12 comments.
Old El Paso posts about 1 time per week on average.
Old El Paso is registered as a business account on Instagram and is verified.
Old El Paso is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 96 posts.
Total Posts
96
Avg Comments
12
Engagement
0.99%
Old El Paso's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Old El Paso carries the blue verified badge on Instagram.
A sponsored post from Old El Paso is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
