For more than 50 years, we’ve made the world’s best beef jerky. #WhatsYourBeef
Reaching 21.5K followers on Instagram, Old Trapper Beef Jerky is a verified business account. The account has published 3,184 posts, currently around 4 posts a week. Typical posts draw 68 likes and 2 comments, putting engagement at 0.33%.
With 21.5K followers across 3,184 posts, Old_trapper is one of the business accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Old_trapper's 0.33% engagement rate lands in the bottom 16%.
The audience comments once per 34 likes on average, a healthy amount of conversation.
Old_trapper keeps a posting cadence of about 4 posts per week.
Quality checks give Old_trapper 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$75–$140
Based on 21.5K followers and a 0.33% engagement rate, a single sponsored post by Old_trapper is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Old_trapper | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.45% |
| Average likes | 68 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.82 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Old Trapper Beef Jerky is a verified Instagram brand on Instagram, with 21.5K followers.
Old Trapper Beef Jerky posts on Instagram as @old_trapper.
Old Trapper Beef Jerky has 21,540 followers on Instagram (21.5K) as of Apr 27, 2026.
Old Trapper Beef Jerky's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Old Trapper Beef Jerky average 68 likes and 2 comments.
Old Trapper Beef Jerky posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Old Trapper Beef Jerky's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Old Trapper Beef Jerky is registered as a business account on Instagram and is verified.
Total Posts
3,184
Avg Comments
2
Engagement
0.59%
Yes. Old Trapper Beef Jerky carries the blue verified badge on Instagram.
A sponsored post from Old Trapper Beef Jerky is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
