OLAY runs a verified Beauty brand account based in United Kingdom with 77.8K followers on Instagram. The account has published 500 posts, currently around 2 posts a week. Engagement runs at 0.16%, or about 108 likes and 17 comments per post.
Olayuk has built an audience of 77.8K followers on Instagram over 500 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Olayuk's 0.16% engagement rate comes in below the median of 0.57%.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Olayuk's videos average 8.8K views per post.
Olayuk maintains a rhythm of about one post per week.
Audience-quality analysis puts Olayuk at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 600 others against 77.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$270–$510
Based on 77.8K followers and a 0.16% engagement rate, a single sponsored post by Olayuk is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Olayuk | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 108 | 134 |
| Average comments | 17 | 12 |
| Posts per week | 1.78 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Olayuk | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.37% |
| Average likes | 108 | 83 |
| Average comments | 17 | 9 |
| Posts per week | 1.78 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
OLAY is a verified beauty brand based in United Kingdom on Instagram, with 77.8K followers.
OLAY posts on Instagram as @olayuk.
OLAY has 77,782 followers on Instagram (77.8K) as of Jul 16, 2026.
OLAY's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by OLAY average 108 likes and 17 comments.
OLAY posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of OLAY's followers are low-quality or inactive, giving an audience-quality score of 88/100.
OLAY is registered as a business account on Instagram and is verified.
Total Posts
500
Avg Comments
17
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.01%
OLAY is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 500 posts.
OLAY's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. OLAY carries the blue verified badge on Instagram.
A sponsored post from OLAY is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
