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Outreach This Creator For FreeIt’s O.K is a Music brand based in Nigeria. The account has built 18K followers on Instagram. The account posts mainly around music and art topics. The account has published 274 posts, currently around 8 posts a week. Posts average 22 likes and 8 comments, an engagement rate of 0.16%.
Counting 18K followers and 274 posts, Olawalekentucky sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Olawalekentucky posts a 0.16% engagement rate that is in the bottom quarter (median: 2.47%).
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Video content from Olawalekentucky draws about 597 views.
Recent posting activity averages about 8 posts per week, more than one per day.
Estimated sponsored-post value
$63–$120
Based on 18K followers and a 0.16% engagement rate, a single sponsored post by Olawalekentucky is worth an estimated $63–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Olawalekentucky | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 2.47% |
| Average likes | 22 | 535 |
| Average comments | 8 | 35 |
| Posts per week | 8.37 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Olawalekentucky | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 2.77% |
| Average likes | 22 | 581 |
| Average comments | 8 | 39 |
| Posts per week | 8.37 | 0.22 |
Median values from 177 Music accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
It’s O.K is a music brand based in Nigeria on Instagram, with 18K followers.
It’s O.K posts on Instagram as @olawalekentucky.
It’s O.K has 18,023 followers on Instagram (18K) as of Sep 27, 2026.
It’s O.K's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by It’s O.K average 22 likes and 8 comments.
It’s O.K posts about 8 times per week on average.
It’s O.K is registered as a business account on Instagram.
It’s O.K is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 274 posts.
It’s O.K's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
274
Avg Comments
8
43.5K
Engagement
0.02%
A sponsored post from It’s O.K is estimated at $63 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
