Member of @littlebigtown Author of A Dolly for Christmas & “Oh Gussie!” Cookbook Modern Southern lifestyle, recipes & joyful living! 🩷
Kimberly Schlapman is a verified Lifestyle creator. The account has built 254.6K followers on Instagram. Kimberly Schlapman has shared 1,315 posts to date, currently around 3 posts a week. Posts average 6,099 likes and 184 comments, an engagement rate of 2.47%.
Ohgussie is a Lifestyle account whose 1,315 posts have grown a following of 254.6K on Instagram.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Ohgussie's 2.47% engagement rate is below the median of 2.99%.
The comment-to-like ratio works out to one comment per 33 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
With 254.6K followers but only 841 accounts followed back, Ohgussie shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 254.6K followers and a 2.47% engagement rate, a single sponsored post by Ohgussie is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Ohgussie | Cohort median |
|---|---|---|
| Engagement rate | 2.47% | 2.99% |
| Average likes | 6,099 | 7,188 |
| Average comments | 184 | 111 |
| Posts per week | 2.98 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Kimberly Schlapman is a verified lifestyle creator on Instagram, with 254.6K followers.
Kimberly Schlapman posts on Instagram as @ohgussie.
Kimberly Schlapman has 254,621 followers on Instagram (254.6K) as of Jul 9, 2026.
Kimberly Schlapman's engagement rate is 2.47%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Kimberly Schlapman average 6,099 likes and 184 comments.
Kimberly Schlapman posts about 3 times per week on average.
Kimberly Schlapman is registered as a creator account on Instagram and is verified.
Kimberly Schlapman is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,315 posts.
Yes. Kimberly Schlapman carries the blue verified badge on Instagram.
Total Posts
1,315
Avg Comments
184
747.6K
Engagement
0.06%
A sponsored post from Kimberly Schlapman is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
