Member of @littlebigtown Author of A Dolly for Christmas & “Oh Gussie!” Cookbook Modern Southern lifestyle, recipes & joyful living! 🩷
Followers
254.6K
Following
841
Total Posts
Engagement Rate
2.47%
Avg Likes
6,099
Avg Comments
Kimberly Schlapman is a verified Lifestyle creator. The account has built 254.6K followers on Instagram. Kimberly Schlapman has shared 1,315 posts to date, currently around 3 posts a week. Posts average 6,099 likes and 184 comments, an engagement rate of 2.47%.
Ohgussie is a Lifestyle account whose 1,315 posts have grown a following of 254.6K on Instagram.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Ohgussie's 2.47% engagement rate is below the median of 2.99%.
The comment-to-like ratio works out to one comment per 33 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
With 254.6K followers but only 841 accounts followed back, Ohgussie shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 254.6K followers and a 2.47% engagement rate, a single sponsored post by Ohgussie is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Ohgussie | Cohort median |
|---|---|---|
| Engagement rate | 2.47% | 2.99% |
| Average likes | 6,099 | 7,188 |
| Average comments | 184 | 111 |
| Posts per week | 2.98 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 9, 2026
Kimberly Schlapman is a verified lifestyle creator on Instagram, with 254.6K followers.
Kimberly Schlapman posts on Instagram as @ohgussie.
Kimberly Schlapman has 254,621 followers on Instagram (254.6K) as of Jul 9, 2026.
Kimberly Schlapman's engagement rate is 2.47%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Kimberly Schlapman average 6,099 likes and 184 comments.
Kimberly Schlapman posts about 3 times per week on average.
Kimberly Schlapman is registered as a creator account on Instagram and is verified.
Kimberly Schlapman is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,315 posts.
Yes. Kimberly Schlapman carries the blue verified badge on Instagram.
1,315
184
Posts / Week
2.98
Growth Score
49.4 / 100
Follower Ratio
302.8×
Engagement
7.46%
A sponsored post from Kimberly Schlapman is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
