βEverything is better #OffTheRecord.βπ€« πΉ Cocktails + Soundtracks βOn Airβ π β¬οΈ Meet Behind The Record Shopπ
Outreach This Creator For FreeOff The Record Houston π runs a business account account based in United States with 77.8K followers on Instagram. Off The Record Houston π has shared 627 posts to date, currently less than one post a week. Typical posts draw 3,246 likes and 28 comments, putting engagement at 4.21%.
Offtherecordhouston is a business account whose 627 posts have grown a following of 77.8K on Instagram.
At 4.21%, Offtherecordhouston's engagement rate is in the top 26% relative to accounts with 10Kβ100K followers.
One comment lands for every 118 likes, which reads as an audience that mostly engages through likes.
Offtherecordhouston maintains a rhythm of less than one post per week.
Offtherecordhouston's audience-quality score is 82/100, with 15% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 77.8K followers but only 4 accounts followed back, Offtherecordhouston shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100β$2,000
Based on 77.8K followers and a 4.21% engagement rate, a single sponsored post by Offtherecordhouston is worth an estimated $1,100β$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.| Metric | Offtherecordhouston | Cohort median |
|---|---|---|
| Engagement rate | 4.21% | 1.45% |
| Average likes | 3,246 | 339 |
| Average comments | 28 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Offtherecordhouston | Cohort median |
|---|---|---|
| Engagement rate | 4.21% | 0.9% |
| Average likes | 3,246 | 193 |
| Average comments | 28 | 10 |
| Posts per week | 0.1 | 0.63 |
Median values from 24,951 accounts in United States with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Off The Record Houston π is a Instagram brand based in United States on Instagram, with 77.8K followers.
Off The Record Houston π posts on Instagram as @offtherecordhouston.
Off The Record Houston π has 77,780 followers on Instagram (77.8K) as of Jul 16, 2026.
Off The Record Houston π's engagement rate is 4.21%, calculated from average likes and comments per post relative to followers.
Posts by Off The Record Houston π average 3,246 likes and 28 comments.
Off The Record Houston π posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Off The Record Houston π's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Off The Record Houston π is registered as a business account on Instagram.
Total Posts
627
Avg Comments
28
Engagement
1.98%
Off The Record Houston π's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Off The Record Houston π is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
