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OFF! is a verified Music brand, with 56K followers on Instagram. The account has published 662 posts, currently less than one post a week. Engagement runs at 2.32%, or about 1,245 likes and 52 comments per post.
With 56K followers across 662 posts, Offofficial is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Offofficial's 2.32% engagement rate lands below the median of 2.47%.
The like-to-comment split is roughly 24 to one, indicating a healthy amount of conversation.
Offofficial keeps a posting cadence of less than one post per week.
Offofficial keeps its following list short (305) relative to 56K followers, as established creators and brands tend to.
Estimated sponsored-post value
$450–$840
Based on 56K followers and a 2.32% engagement rate, a single sponsored post by Offofficial is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Offofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.32% | 2.47% |
| Average likes | 1,245 | 535 |
| Average comments | 52 | 35 |
| Posts per week | 0.16 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
OFF! is a verified music brand on Instagram, with 56K followers.
OFF! posts on Instagram as @offofficial.
OFF! has 55,969 followers on Instagram (56K) as of Oct 1, 2026.
OFF!'s engagement rate is 2.32%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by OFF! average 1,245 likes and 52 comments.
OFF! posts less than once a week on average.
OFF! is registered as a business account on Instagram and is verified.
OFF! is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 662 posts.
Yes. OFF! carries the blue verified badge on Instagram.
A sponsored post from OFF! is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
662
Avg Comments
52
Engagement
0.14%
