Official Ulster Rugby Instagram account.
Outreach This Creator For FreeFollowers
137.1K
Following
206
Total Posts
Engagement Rate
0.57%
Avg Likes
774
Avg Comments
Ulster Rugby is a verified Sports brand on Instagram based in United Kingdom, tracked in the InstME index with 137.1K followers. To date Ulster Rugby has posted 7,305 times, currently less than one post a week. Typical posts draw 774 likes and 8 comments, putting engagement at 0.57%.
The Sports account Officialulsterrugby has posted 7,305 times on Instagram and drawn 137.1K followers.
Among 319 Sports accounts with 100K–1M followers in the InstME index, Officialulsterrugby's 0.57% engagement rate comes in in the bottom quarter (median: 1.48%).
Roughly one in 95 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Officialulsterrugby sits at less than one post per week.
The account follows just 206 others against 137.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$480–$890
Based on 137.1K followers and a 0.57% engagement rate, a single sponsored post by Officialulsterrugby is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Officialulsterrugby | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.48% |
| Average likes | 774 | 4,134 |
| Average comments | 8 | 59 |
| Posts per week | 0.56 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officialulsterrugby | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.72% |
| Average likes | 774 | 1,651 |
| Average comments | 8 | 45 |
| Posts per week | 0.56 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Ulster Rugby is a verified sports brand based in United Kingdom on Instagram, with 137.1K followers.
Ulster Rugby posts on Instagram as @officialulsterrugby.
Ulster Rugby has 137,148 followers on Instagram (137.1K) as of Aug 31, 2026.
Ulster Rugby's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Ulster Rugby average 774 likes and 8 comments.
Ulster Rugby posts less than once a week on average.
Ulster Rugby is registered as a business account on Instagram and is verified.
Ulster Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 7,305 posts.
Ulster Rugby's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,305
8
Posts / Week
0.56
Growth Score
11.4 / 100
Last Post
2 days ago
Engagement
11.01%
Yes. Ulster Rugby carries the blue verified badge on Instagram.
A sponsored post from Ulster Rugby is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
