The Official Instagram for The Who. The Greatest Rock and Roll Band in the World. No substitute.
Outreach This Creator For FreeFollowers
574.3K
Following
115
Total Posts
Engagement Rate
4.52%
Avg Likes
25,690
Avg Comments
On Instagram, The Who is a verified Music creator with an audience of 574.3K. The Who has shared 1,318 posts to date, currently around 3 posts a week. Typical posts draw 25,690 likes and 286 comments, putting engagement at 4.52%.
Tracked in the InstME index, Officialthewho is a Music account with 574.3K followers and a back catalogue of 1,318 posts.
Officialthewho records a 4.52% engagement rate, above the median of 1.76% for the 4,576 Music accounts with 100K–1M followers tracked in the InstME index.
For roughly every 90 likes there is one comment, an audience that mostly engages through likes.
Officialthewho keeps a posting cadence of about 3 posts per week.
InstME's audience-quality checks score Officialthewho at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Officialthewho keeps its following list short (115) relative to 574.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,000–$15,000
Based on 574.3K followers and a 4.52% engagement rate, a single sponsored post by Officialthewho is worth an estimated $8,000–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Officialthewho | Cohort median |
|---|---|---|
| Engagement rate | 4.52% | 1.76% |
| Average likes | 25,690 | 4,115 |
| Average comments | 286 | 114 |
| Posts per week | 2.89 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Who is a verified music creator on Instagram, with 574.3K followers.
The Who posts on Instagram as @officialthewho.
The Who has 574,269 followers on Instagram (574.3K) as of Jul 15, 2026.
The Who's engagement rate is 4.52%, calculated from average likes and comments per post relative to followers. That is above the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by The Who average 25,690 likes and 286 comments.
The Who posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Who's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Who is registered as a creator account on Instagram and is verified.
The Who is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,318 posts.
1,318
286
Posts / Week
2.89
Growth Score
90.4 / 100
ER Rank
Top 23%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.01%
Yes. The Who carries the blue verified badge on Instagram.
A sponsored post from The Who is estimated at $8,000 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
