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Followers
560.6K
Following
148
Total Posts
Engagement Rate
0.04%
Avg Likes
143
Avg Comments
Playboy Club runs a verified Lifestyle brand account with 560.6K followers on Instagram. The account has published 790 posts, currently around 1 post a week. Typical posts draw 143 likes and 54 comments, putting engagement at 0.04%.
Counting 560.6K followers and 790 posts, Officialplayboyclub sits in the InstME index as a Lifestyle account.
Benchmarked against 826 Lifestyle accounts with 100K–1M followers, Officialplayboyclub posts a 0.04% engagement rate that is in the bottom quarter (median: 2.99%).
Followers weigh in with a comment about every 3 likes, an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
With 560.6K followers but only 148 accounts followed back, Officialplayboyclub shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,600
Based on 560.6K followers and a 0.04% engagement rate, a single sponsored post by Officialplayboyclub is worth an estimated $2,000–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Officialplayboyclub | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 2.99% |
| Average likes | 143 | 7,188 |
| Average comments | 54 | 111 |
| Posts per week | 1.2 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Playboy Club is a verified lifestyle brand on Instagram, with 560.6K followers.
Playboy Club posts on Instagram as @officialplayboyclub.
Playboy Club has 560,559 followers on Instagram (560.6K) as of Jul 15, 2026.
Playboy Club's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Playboy Club average 143 likes and 54 comments.
Playboy Club posts about 1 time per week on average.
Playboy Club is registered as a business account on Instagram and is verified.
Playboy Club is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 790 posts.
Yes. Playboy Club carries the blue verified badge on Instagram.
790
54
Posts / Week
1.2
Growth Score
0.8 / 100
Follower Ratio
3787.6×
Engagement
3.18%
A sponsored post from Playboy Club is estimated at $2,000 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
