Somewhere making magic 💰📃: @king_isama
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16.3K
Following
1.5K
Total Posts
Engagement Rate
0.22%
Avg Likes
21
Avg Comments
On Instagram, Lay is a Music creator based in Nigeria with an audience of 16.3K. Its posts sit across music and art. The account has published 37 posts, currently less than one post a week. Typical posts draw 21 likes and 14 comments, putting engagement at 0.22%.
Tracked in the InstME index, Officiallayon is a Music account with 16.3K followers and a back catalogue of 37 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Officiallayon's 0.22% engagement rate lands in the bottom quarter (median: 2.47%).
The like-to-comment split is roughly 2 to one, indicating an unusually discussion-heavy audience.
Officiallayon currently publishes less than one post per week.
Estimated sponsored-post value
$57–$110
Based on 16.3K followers and a 0.22% engagement rate, a single sponsored post by Officiallayon is worth an estimated $57–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Officiallayon | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 2.47% |
| Average likes | 21 | 535 |
| Average comments | 14 | 35 |
| Posts per week | 0.08 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officiallayon | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 2.77% |
| Average likes | 21 | 581 |
| Average comments | 14 | 39 |
| Posts per week | 0.08 | 0.22 |
Median values from 177 Music accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Lay is a music creator based in Nigeria on Instagram, with 16.3K followers.
Lay posts on Instagram as @officiallayon.
Lay has 16,304 followers on Instagram (16.3K) as of Aug 30, 2026.
Lay's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Lay average 21 likes and 14 comments.
Lay posts less than once a week on average.
Lay is registered as a creator account on Instagram.
Lay is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 37 posts.
Lay's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Lay is estimated at $57 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
37
14
Posts / Week
0.08
Growth Score
4.4 / 100
Last Post
4 months ago
Engagement
11.2%
