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157.9K
Following
6.6K
Total Posts
Engagement Rate
0.04%
Avg Likes
57
Avg Comments
Emma's Diary is a Parenting brand based in United Kingdom. The account has built 157.9K followers on Instagram. The account has published 10,408 posts, currently around 16 posts a week. Engagement runs at 0.04%, or about 57 likes and 1 comments per post.
Officialemmasdiary has built an audience of 157.9K followers on Instagram over 10,408 posts as a Parenting account.
Officialemmasdiary's 0.04% engagement rate is in the bottom quarter (median: 0.95%) among Parenting accounts with 100K–1M followers, measured across 991 accounts in the InstME index.
Roughly one in 85 likes comes with a comment, an audience that mostly engages through likes.
Officialemmasdiary's videos average 1.2K views per post.
Recent posting activity averages about 16 posts per week, more than one per day.
Estimated sponsored-post value
$550–$1,000
Based on 157.9K followers and a 0.04% engagement rate, a single sponsored post by Officialemmasdiary is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Officialemmasdiary | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.95% |
| Average likes | 57 | 2,325 |
| Average comments | 1 | 71 |
| Posts per week | 15.54 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officialemmasdiary | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.72% |
| Average likes | 57 | 1,651 |
| Average comments | 1 | 45 |
| Posts per week | 15.54 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Emma's Diary is a parenting brand based in United Kingdom on Instagram, with 157.9K followers.
Emma's Diary posts on Instagram as @officialemmasdiary.
Emma's Diary has 157,936 followers on Instagram (157.9K) as of Mar 29, 2026.
Emma's Diary's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Emma's Diary average 57 likes and 1 comments.
Emma's Diary posts about 16 times per week on average.
Emma's Diary is registered as a business account on Instagram.
Emma's Diary is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 10,408 posts.
Emma's Diary's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
10,408
1
Avg Views
1,186
Posts / Week
15.54
Growth Score
0.8 / 100
137.5K
Engagement
4.25%
A sponsored post from Emma's Diary is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.