Official Instagram for the City of Laredo, Texas. Social Media Policy on main website www.cityoflaredo.com | Interactive Map: https://arcg.is/1y8TD41
Reaching 26.8K followers on Instagram, City of Laredo is a verified Government organization brand based in United States. City of Laredo has shared 4,976 posts to date, currently around 2 posts a week. Posts average 141 likes and 2 comments, an engagement rate of 0.53%.
Officialcityoflaredo shows up in the InstME index as a Government organization account, 26.8K followers, 4,976 posts.
Among accounts with 10K–100K followers, Officialcityoflaredo's 0.53% engagement rate sits in the bottom 28%.
For roughly every 77 likes there is one comment, an audience that mostly engages through likes.
Officialcityoflaredo's recent cadence works out to about one post per week.
Officialcityoflaredo scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Officialcityoflaredo follows only 156 accounts while being followed by 26.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$94–$170
Based on 26.8K followers and a 0.53% engagement rate, a single sponsored post by Officialcityoflaredo is worth an estimated $94–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Government organization
| Metric | Officialcityoflaredo | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.45% |
| Average likes | 141 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 1.52 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officialcityoflaredo | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.9% |
| Average likes | 141 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 1.52 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
City of Laredo is a verified government organization brand based in United States on Instagram, with 26.8K followers.
City of Laredo posts on Instagram as @officialcityoflaredo.
City of Laredo has 26,841 followers on Instagram (26.8K) as of Jul 16, 2026.
City of Laredo's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by City of Laredo average 141 likes and 2 comments.
City of Laredo posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of City of Laredo's followers are low-quality or inactive, giving an audience-quality score of 100/100.
City of Laredo is registered as a business account on Instagram and is verified.
City of Laredo is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 4,976 posts.
Total Posts
4,976
Avg Comments
2
Engagement
12.59%
City of Laredo's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. City of Laredo carries the blue verified badge on Instagram.
A sponsored post from City of Laredo is estimated at $94 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
