Followers
117.4K
Following
4
Total Posts
Engagement Rate
7.6%
Avg Likes
8,875
Avg Comments
Dumb Ways to Die is a verified Business brand. The account has built 117.4K followers on Instagram. Its posts sit across business and art. Dumb Ways to Die has shared 571 posts to date, currently less than one post a week. Engagement runs at 7.6%, or about 8,875 likes and 47 comments per post.
The Business account Official_dumbwaystodie has posted 571 times on Instagram and drawn 117.4K followers.
Among 1,742 Business accounts with 100K–1M followers in the InstME index, Official_dumbwaystodie's 7.6% engagement rate comes in in the top quarter (median: 1.25%).
Followers weigh in with a comment about every 191 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Official_dumbwaystodie's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 4 others against 117.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600–$3,100
Based on 117.4K followers and a 7.6% engagement rate, a single sponsored post by Official_dumbwaystodie is worth an estimated $1,600–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Official_dumbwaystodie | Cohort median |
|---|---|---|
| Engagement rate | 7.6% | 1.25% |
| Average likes | 8,875 | 2,990 |
| Average comments | 47 | 92 |
| Posts per week | 0.34 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Dumb Ways to Die is a verified business brand on Instagram, with 117.4K followers.
Dumb Ways to Die posts on Instagram as @official_dumbwaystodie.
Dumb Ways to Die has 117,374 followers on Instagram (117.4K) as of Apr 23, 2026.
Dumb Ways to Die's engagement rate is 7.6%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Dumb Ways to Die average 8,875 likes and 47 comments.
Dumb Ways to Die posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Dumb Ways to Die's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Dumb Ways to Die is registered as a business account on Instagram and is verified.
Dumb Ways to Die is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 571 posts.
571
47
Posts / Week
0.34
Growth Score
100 / 100
ER Rank
Top 12%
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
Engagement
5.72%
Yes. Dumb Ways to Die carries the blue verified badge on Instagram.
A sponsored post from Dumb Ways to Die is estimated at $1,600 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
