Handcrafted lighting, rugs and homeware that pull a room together. Helping homes feel more settled over time.
Ochreandsilk is a verified Shopping & retail brand based in Australia. The account has built 55.1K followers on Instagram. The account has published 2,934 posts, currently less than one post a week. Posts average 19 likes and 2 comments, an engagement rate of 0.04%.
Ochreandsilk is a Shopping & retail account on Instagram with 55.1K followers and 2,934 published posts.
An engagement rate of 0.04% puts Ochreandsilk in the bottom 4% for accounts with 10K–100K followers tracked by InstME.
Ochreandsilk maintains a rhythm of less than one post per week.
Audience-quality analysis puts Ochreandsilk at 52/100; roughly 40% of followers look low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$190–$360
Based on 55.1K followers and a 0.04% engagement rate, a single sponsored post by Ochreandsilk is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~40% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Ochreandsilk | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.45% |
| Average likes | 19 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 0.09 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ochreandsilk | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.66% |
| Average likes | 19 | 158 |
| Average comments | 2 | 9 |
| Posts per week | 0.09 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Ochreandsilk is a verified shopping & retail brand based in Australia on Instagram, with 55.1K followers.
Ochreandsilk has 55,125 followers on Instagram (55.1K) as of Sep 7, 2026.
Ochreandsilk's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Ochreandsilk average 19 likes and 2 comments.
Ochreandsilk posts less than once a week on average.
InstME's audience-quality analysis estimates about 40% of Ochreandsilk's followers are low-quality or inactive, giving an audience-quality score of 52/100.
Ochreandsilk is registered as a business account on Instagram and is verified.
Ochreandsilk is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,934 posts.
Ochreandsilk's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
2
Engagement
0%
Yes. Ochreandsilk carries the blue verified badge on Instagram.
A sponsored post from Ochreandsilk is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
