We exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources in the process.
Followers
431.6K
Following
76
Total Posts
Engagement Rate
1.06%
Avg Likes
4,500
Avg Comments
Oatly is a verified business account based in Sweden. The account has built 431.6K followers on Instagram. Oatly has shared 1,408 posts to date, currently around 2 posts a week. Posts average 4,500 likes and 73 comments, an engagement rate of 1.06%.
Oatly has built an audience of 431.6K followers on Instagram over 1,408 posts as a business account.
On average, Oatly's posts earn 4,500 likes and 73 comments, about one interaction per 94 followers.
The comment-to-like ratio works out to one comment per 62 likes, pointing to an audience that mostly engages through likes.
Lately Oatly has been publishing about one post per week.
The account follows just 76 others against 431.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600–$3,000
Based on 431.6K followers and a 1.06% engagement rate, a single sponsored post by Oatly is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Oatly | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 1.25% |
| Average likes | 4,500 | 2,985 |
| Average comments | 73 | 73 |
| Posts per week | 1.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oatly | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 0.81% |
| Average likes | 4,500 | 1,463 |
| Average comments | 73 | 38 |
| Posts per week | 1.71 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Oatly is a verified Instagram brand based in Sweden on Instagram, with 431.6K followers.
Oatly has 431,647 followers on Instagram (431.6K) as of Jul 9, 2026.
Oatly's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers.
Posts by Oatly average 4,500 likes and 73 comments.
Oatly posts about 2 times per week on average.
Oatly is registered as a business account on Instagram and is verified.
Oatly's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Oatly carries the blue verified badge on Instagram.
A sponsored post from Oatly is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,408
73
Posts / Week
1.71
Growth Score
21.2 / 100
Follower Ratio
5679.6×
Engagement
0.05%
