The official account of The New York Times Magazine.
Followers
687.7K
Following
565
Total Posts
Engagement Rate
14.75%
Avg Likes
99,565
Avg Comments
The New York Times Magazine is a verified Magazine brand based in United States, with 687.7K followers on Instagram. To date The New York Times Magazine has posted 3,790 times, currently around 1 post a week. Typical posts draw 99,565 likes and 1,886 comments, putting engagement at 14.75%.
Tracked in the InstME index, Nytmag is a Magazine account with 687.7K followers and a back catalogue of 3,790 posts.
A typical post by Nytmag collects about 99,565 likes and 1,886 comments, roughly one interaction for every 7 followers.
Followers leave about one comment for every 53 likes, a healthy amount of conversation.
Nytmag's recent cadence works out to about one post per week.
Nytmag keeps its following list short (565) relative to 687.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,600–$18,000
Based on 687.7K followers and a 14.75% engagement rate, a single sponsored post by Nytmag is worth an estimated $9,600–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Nytmag | Cohort median |
|---|---|---|
| Engagement rate | 14.75% | 1.25% |
| Average likes | 99,565 | 2,985 |
| Average comments | 1,886 | 73 |
| Posts per week | 1.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytmag | Cohort median |
|---|---|---|
| Engagement rate | 14.75% | 0.86% |
| Average likes | 99,565 | 2,003 |
| Average comments | 1,886 | 56 |
| Posts per week | 1.16 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The New York Times Magazine is a verified magazine brand based in United States on Instagram, with 687.7K followers.
The New York Times Magazine posts on Instagram as @nytmag.
The New York Times Magazine has 687,672 followers on Instagram (687.7K) as of Jul 9, 2026.
The New York Times Magazine's engagement rate is 14.75%, calculated from average likes and comments per post relative to followers.
Posts by The New York Times Magazine average 99,565 likes and 1,886 comments.
The New York Times Magazine posts about 1 time per week on average.
The New York Times Magazine is registered as a business account on Instagram and is verified.
The New York Times Magazine is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 3,790 posts.
3,790
1,886
Posts / Week
1.16
Growth Score
100 / 100
Follower Ratio
1217.1×
Engagement
0.07%
The New York Times Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The New York Times Magazine carries the blue verified badge on Instagram.
A sponsored post from The New York Times Magazine is estimated at $9,600 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
