News. Opinions. Jokes. In print in the @nytimes, 2017-2025. Now on Instagram.
On Instagram, The New York Times for Kids is a verified business account with an audience of 88.3K. The account has published 573 posts, currently around 1 post a week. Posts average 305 likes and 4 comments, an engagement rate of 0.35%.
Nytkids's Instagram presence spans 573 posts and 88.3K followers, profiling it as a business account.
Posts by Nytkids tend to gather 305 likes and 4 comments, about one interaction per 285 followers.
At one comment per 72 likes, the ratio points to an audience that mostly engages through likes.
Nytkids's recent cadence works out to about one post per week.
Nytkids follows only 165 accounts while being followed by 88.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$310–$570
Based on 88.3K followers and a 0.35% engagement rate, a single sponsored post by Nytkids is worth an estimated $310–$570. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nytkids | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.45% |
| Average likes | 305 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The New York Times for Kids is a verified Instagram brand on Instagram, with 88.3K followers.
The New York Times for Kids posts on Instagram as @nytkids.
The New York Times for Kids has 88,306 followers on Instagram (88.3K) as of Jul 14, 2026.
The New York Times for Kids's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by The New York Times for Kids average 305 likes and 4 comments.
The New York Times for Kids posts about 1 time per week on average.
The New York Times for Kids is registered as a business account on Instagram and is verified.
Yes. The New York Times for Kids carries the blue verified badge on Instagram.
Avg Comments
4
Engagement
3.2%
A sponsored post from The New York Times for Kids is estimated at $310 to $570. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
