Game recognize Games.
Outreach This Creator For FreeThe New York Times Games is a verified business account, with 167.9K followers on Instagram. To date The New York Times Games has posted 240 times, currently around 1 post a week. Posts average 23,411 likes and 120 comments, an engagement rate of 14.02%.
With 167.9K followers across 240 posts, Nytgames is one of the business accounts tracked in the InstME index.
A typical post by Nytgames collects about 23,411 likes and 120 comments, roughly one interaction for every 7 followers.
The audience comments once per 195 likes on average, an audience that mostly engages through likes.
Over recent weeks, Nytgames has published about one post per week.
Nytgames keeps its following list short (17) relative to 167.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,400
Based on 167.9K followers and a 14.02% engagement rate, a single sponsored post by Nytgames is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nytgames | Cohort median |
|---|---|---|
| Engagement rate | 14.02% | 1.25% |
| Average likes | 23,411 | 2,985 |
| Average comments | 120 | 73 |
| Posts per week | 1.05 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
The New York Times Games is a verified Instagram brand on Instagram, with 167.9K followers.
The New York Times Games posts on Instagram as @nytgames.
The New York Times Games has 167,867 followers on Instagram (167.9K) as of Sep 22, 2026.
The New York Times Games's engagement rate is 14.02%, calculated from average likes and comments per post relative to followers.
Posts by The New York Times Games average 23,411 likes and 120 comments.
The New York Times Games posts about 1 time per week on average.
The New York Times Games is registered as a business account on Instagram and is verified.
Yes. The New York Times Games carries the blue verified badge on Instagram.
A sponsored post from The New York Times Games is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
240
Avg Comments
120
Engagement
0.3%
