The most crucial business and policy news you need to know from @sorkinsays and his team.
Followers
91.9K
Following
25
Total Posts
Engagement Rate
0.61%
Avg Likes
534
Avg Comments
On Instagram, NYT DealBook is a verified Business brand with an audience of 91.9K. NYT DealBook has shared 267 posts to date, currently less than one post a week. Engagement runs at 0.61%, or about 534 likes and 25 comments per post.
Tracked in the InstME index, Nytdealbook is a Business account with 91.9K followers and a back catalogue of 267 posts.
Nytdealbook records a 0.61% engagement rate, below the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Video posts from Nytdealbook average 7.4K views.
Nytdealbook currently publishes less than one post per week.
Nytdealbook keeps its following list short (25) relative to 91.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$320–$600
Based on 91.9K followers and a 0.61% engagement rate, a single sponsored post by Nytdealbook is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Nytdealbook | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.46% |
| Average likes | 534 | 334 |
| Average comments | 25 | 22 |
| Posts per week | 0.25 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
NYT DealBook is a verified business brand on Instagram, with 91.9K followers.
NYT DealBook posts on Instagram as @nytdealbook.
NYT DealBook has 91,869 followers on Instagram (91.9K) as of Apr 8, 2026.
NYT DealBook's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by NYT DealBook average 534 likes and 25 comments.
NYT DealBook posts less than once a week on average.
NYT DealBook is registered as a business account on Instagram and is verified.
NYT DealBook is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
Yes. NYT DealBook carries the blue verified badge on Instagram.
267
25
Avg Views
7,409
Posts / Week
0.25
Growth Score
12.2 / 100
Engagement
0%
A sponsored post from NYT DealBook is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
