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On Instagram, NYT DealBook is a verified Business brand with an audience of 91.9K. NYT DealBook has shared 267 posts to date, currently less than one post a week. Engagement runs at 0.61%, or about 534 likes and 25 comments per post.
Tracked in the InstME index, Nytdealbook is a Business account with 91.9K followers and a back catalogue of 267 posts.
Nytdealbook records a 0.61% engagement rate, below the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Video posts from Nytdealbook average 7.4K views.
Nytdealbook currently publishes less than one post per week.
InstME estimates 0% of Nytdealbook's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Nytdealbook keeps its following list short (25) relative to 91.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$320–$600
Based on 91.9K followers and a 0.61% engagement rate, a single sponsored post by Nytdealbook is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nytdealbook | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.46% |
| Average likes | 534 | 334 |
| Average comments | 25 | 22 |
| Posts per week | 0.25 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
NYT DealBook is a verified business brand on Instagram, with 91.9K followers.
NYT DealBook posts on Instagram as @nytdealbook.
NYT DealBook has 91,869 followers on Instagram (91.9K) as of Apr 8, 2026.
NYT DealBook's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by NYT DealBook average 534 likes and 25 comments.
NYT DealBook posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of NYT DealBook's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYT DealBook is registered as a business account on Instagram and is verified.
NYT DealBook is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
Total Posts
267
Avg Comments
25
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
20.36%
Yes. NYT DealBook carries the blue verified badge on Instagram.
A sponsored post from NYT DealBook is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
