The ultimate guide to eating, exploring & experiencing NYC by @nypost
Followers
77.8K
Following
6
Total Posts
Engagement Rate
1.74%
Avg Likes
1,331
Avg Comments
On Instagram, New York Post City Life is a verified News & media website brand based in United States with an audience of 77.8K. To date New York Post City Life has posted 1,000 times, currently around 58 posts a week. Typical posts draw 1,331 likes and 24 comments, putting engagement at 1.74%.
On Instagram, Nypostcitylife runs a News & media website account that has published 1,000 posts and gathered 77.8K followers.
Nypostcitylife's engagement rate of 1.74% places it about average within the 10K–100K followers cohort tracked by InstME.
For roughly every 56 likes there is one comment, a healthy amount of conversation.
Nypostcitylife's recent cadence works out to about 58 posts per week, more than one per day.
InstME's checks rate Nypostcitylife's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Nypostcitylife follows only 6 accounts while being followed by 77.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$470–$880
Based on 77.8K followers and a 1.74% engagement rate, a single sponsored post by Nypostcitylife is worth an estimated $470–$880. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Nypostcitylife | Cohort median |
|---|---|---|
| Engagement rate | 1.74% | 1.45% |
| Average likes | 1,331 | 339 |
| Average comments | 24 | 18 |
| Posts per week | 58.05 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nypostcitylife | Cohort median |
|---|---|---|
| Engagement rate | 1.74% | 0.9% |
| Average likes | 1,331 | 193 |
| Average comments | 24 | 10 |
| Posts per week | 58.05 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
New York Post City Life is a verified news & media website brand based in United States on Instagram, with 77.8K followers.
New York Post City Life posts on Instagram as @nypostcitylife.
New York Post City Life has 77,832 followers on Instagram (77.8K) as of Jul 16, 2026.
New York Post City Life's engagement rate is 1.74%, calculated from average likes and comments per post relative to followers.
Posts by New York Post City Life average 1,331 likes and 24 comments.
New York Post City Life posts about 58 times per week on average.
InstME's audience-quality analysis estimates about 0% of New York Post City Life's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New York Post City Life is registered as a business account on Instagram and is verified.
1,000
24
Posts / Week
58.05
Growth Score
34.8 / 100
ER Rank
49th
2.5M
Engagement
1.12%
New York Post City Life is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 1,000 posts.
New York Post City Life's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New York Post City Life carries the blue verified badge on Instagram.
A sponsored post from New York Post City Life is estimated at $470 to $880. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
