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625.6K
Following
642
Total Posts
Engagement Rate
0.54%
Avg Likes
3,318
Avg Comments
The New York Public Library runs a verified business account account based in United States with 625.6K followers on Instagram. To date The New York Public Library has posted 5,601 times, currently around 8 posts a week. Engagement runs at 0.54%, or about 3,318 likes and 37 comments per post.
Nypl is a business account whose 5,601 posts have grown a following of 625.6K on Instagram.
Nypl averages 3,318 likes and 37 comments per post, roughly one interaction for every 186 of its followers.
One comment lands for every 89 likes, which reads as an audience that mostly engages through likes.
Lately Nypl has been publishing about 8 posts per week, more than one per day.
With 625.6K followers but only 642 accounts followed back, Nypl shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 625.6K followers and a 0.54% engagement rate, a single sponsored post by Nypl is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nypl | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 1.25% |
| Average likes | 3,318 | 2,985 |
| Average comments | 37 | 73 |
| Posts per week | 7.73 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nypl | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.86% |
| Average likes | 3,318 | 2,003 |
| Average comments | 37 | 56 |
| Posts per week | 7.73 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The New York Public Library is a verified Instagram brand based in United States on Instagram, with 625.6K followers.
The New York Public Library posts on Instagram as @nypl.
The New York Public Library has 625,608 followers on Instagram (625.6K) as of Jul 9, 2026.
The New York Public Library's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers.
Posts by The New York Public Library average 3,318 likes and 37 comments.
The New York Public Library posts about 8 times per week on average.
The New York Public Library is registered as a business account on Instagram and is verified.
The New York Public Library's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,601
37
Posts / Week
7.73
Growth Score
10.8 / 100
Follower Ratio
974.5×
Engagement
0.53%
Yes. The New York Public Library carries the blue verified badge on Instagram.
A sponsored post from The New York Public Library is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
