🗽 We're NYC's tourism bureau 👉🏾 Sharing #WhatsGoodNYC with the world
Followers
776.5K
Following
5.4K
Total Posts
Engagement Rate
0.49%
Avg Likes
3,710
Avg Comments
NYC Tourism is a verified Tourist Information Center brand on Instagram, tracked in the InstME index with 776.5K followers. NYC Tourism has shared 8,868 posts to date, currently around 4 posts a week. Typical posts draw 3,710 likes and 61 comments, putting engagement at 0.49%.
As a Tourist Information Center account, Nyctourism reaches 776.5K followers on Instagram across 8,868 published posts.
Nyctourism's average post pulls 3,710 likes and 61 comments, roughly one interaction per 206 followers.
Roughly one in 60 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Nyctourism sits at about 4 posts per week.
The account follows just 5,358 others against 776.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,700–$5,000
Based on 776.5K followers and a 0.49% engagement rate, a single sponsored post by Nyctourism is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Tourist Information Center
| Metric | Nyctourism | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.25% |
| Average likes | 3,710 | 2,985 |
| Average comments | 61 | 73 |
| Posts per week | 4.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
NYC Tourism is a verified tourist information center brand on Instagram, with 776.5K followers.
NYC Tourism posts on Instagram as @nyctourism.
NYC Tourism has 776,546 followers on Instagram (776.5K) as of Jul 15, 2026.
NYC Tourism's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers.
Posts by NYC Tourism average 3,710 likes and 61 comments.
NYC Tourism posts about 4 times per week on average.
NYC Tourism is registered as a business account on Instagram and is verified.
NYC Tourism is categorized as a tourist information center account in the InstME index, based on the profile's bio and Instagram category across 8,868 posts.
Yes. NYC Tourism carries the blue verified badge on Instagram.
8,868
61
Posts / Week
4.16
Growth Score
9.8 / 100
Follower Ratio
144.9×
Engagement
0.14%
A sponsored post from NYC Tourism is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
