italia.it runs a verified Tourist Information Center brand account based in Italy with 877.5K followers on Instagram. italia.it has shared 6,471 posts to date, currently around 5 posts a week. Posts average 1,361 likes and 17 comments, an engagement rate of 0.16%.
Italiait has built an audience of 877.5K followers on Instagram over 6,471 posts as a Tourist Information Center account.
Italiait's average post pulls 1,361 likes and 17 comments, roughly one interaction per 637 followers.
Roughly one in 78 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 298 others against 877.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,100–$5,700
Based on 877.5K followers and a 0.16% engagement rate, a single sponsored post by Italiait is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Tourist Information Center
| Metric | Italiait | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 1,361 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 4.94 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Italiait | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.73% |
| Average likes | 1,361 | 1,582 |
| Average comments | 17 | 38 |
| Posts per week | 4.94 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
italia.it is a verified tourist information center brand based in Italy on Instagram, with 877.5K followers.
italia.it posts on Instagram as @italiait.
italia.it has 877,482 followers on Instagram (877.5K) as of Sep 10, 2026.
italia.it's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by italia.it average 1,361 likes and 17 comments.
italia.it posts about 5 times per week on average.
italia.it is registered as a business account on Instagram and is verified.
italia.it is categorized as a tourist information center account in the InstME index, based on the profile's bio and Instagram category across 6,471 posts.
🇮🇹 Welcome to the official account for tourism in Italy. Ideas and tips for your next holiday.📸 @ministeroturismo
Total Posts
6,471
Avg Comments
17
Engagement
0.17%
italia.it's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. italia.it carries the blue verified badge on Instagram.
A sponsored post from italia.it is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
