🇮🇹 Welcome to the official account for tourism in Italy. Ideas and tips for your next holiday.📸
italia.it runs a verified Tourist Information Center brand account based in Italy with 877.5K followers on Instagram. italia.it has shared 6,471 posts to date, currently around 5 posts a week. Posts average 1,361 likes and 17 comments, an engagement rate of 0.16%.
Italiait has built an audience of 877.5K followers on Instagram over 6,471 posts as a Tourist Information Center account.
Italiait's average post pulls 1,361 likes and 17 comments, roughly one interaction per 637 followers.
Roughly one in 78 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 298 others against 877.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,100–$5,700
Based on 877.5K followers and a 0.16% engagement rate, a single sponsored post by Italiait is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Tourist Information Center
| Metric | Italiait | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 1,361 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 4.94 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Italiait | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.73% |
| Average likes | 1,361 | 1,582 |
| Average comments | 17 | 38 |
| Posts per week | 4.94 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
italia.it is a verified tourist information center brand based in Italy on Instagram, with 877.5K followers.
italia.it posts on Instagram as @italiait.
italia.it has 877,482 followers on Instagram (877.5K) as of Sep 10, 2026.
italia.it's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by italia.it average 1,361 likes and 17 comments.
italia.it posts about 5 times per week on average.
italia.it is registered as a business account on Instagram and is verified.
italia.it is categorized as a tourist information center account in the InstME index, based on the profile's bio and Instagram category across 6,471 posts.
italia.it's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
17
Engagement
0.17%
Yes. italia.it carries the blue verified badge on Instagram.
A sponsored post from italia.it is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
