@
Brand
Good Jobs. Stronger Businesses. Thriving Neighborhoods.
on.nyc.gov/m/nycsmallbizAudience
Browse top profilesFollowers
34.1K
Following
779
Total Posts
Engagement & Performance
Engagement Rate
0.45%
Avg Likes
149
Avg Comments
What the numbers say about @nycsmallbiz
@nycsmallbiz has built an audience of 34.1K followers on Instagram over 2,437 posts as a Business account.
@nycsmallbiz has an engagement rate of 0.45%, which is below the median of 1.56% for Business accounts with 10K–100K followers, based on 2,270 accounts in the InstME index.
Followers leave about one comment for every 32 likes — a healthy amount of conversation.
@nycsmallbiz currently publishes about 4 posts per week.
@nycsmallbiz vs similar accounts
| Metric | @nycsmallbiz | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.56% |
| Average likes | 149 | 350 |
| Average comments | 5 | 23 |
| Posts per week | 4 | 0.34 |
Median values from 2,270 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @nycsmallbiz's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @nycsmallbiz: (149 avg likes + 5 avg comments) ÷ 34,132 followers × 100 ≈ 0.45%.
Frequently asked questions about @nycsmallbiz
How many followers does @nycsmallbiz have?
@nycsmallbiz has 34,132 followers on Instagram (34.1K) as of Jul 10, 2026.
What is @nycsmallbiz's engagement rate?
@nycsmallbiz's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is below the median of 1.56% for Business accounts with 10K–100K followers in the InstME index.
How many likes does @nycsmallbiz average per post?
Posts by @nycsmallbiz average 149 likes and 5 comments.
How often does @nycsmallbiz post on Instagram?
@nycsmallbiz posts about 4 times per week on average.
Is @nycsmallbiz a business or creator account?
@nycsmallbiz is registered as a business account on Instagram and is verified.
