Planning for the future of NYC. Working to create thriving neighborhoods with housing, jobs, resilient infrastructure, and a vibrant public realm.
NYC Department of City Planning runs a verified Government organization creator account with 12.9K followers on Instagram. The account has published 726 posts, currently less than one post a week. Posts average 2,343 likes and 49 comments, an engagement rate of 18.56%.
The Government organization account Nycplanning has posted 726 times on Instagram and drawn 12.9K followers.
Each post from Nycplanning averages 2,343 likes and 49 comments, or about one interaction per 5 followers.
Comments arrive at about one per 47 likes, a sign of a healthy amount of conversation.
Nycplanning's videos draw about 3.2K views each, around 25% of its followers per post.
Posting frequency for Nycplanning sits at less than one post per week.
Estimated sponsored-post value
$180–$340
Based on 12.9K followers and a 18.56% engagement rate, a single sponsored post by Nycplanning is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Nycplanning | Cohort median |
|---|---|---|
| Engagement rate | 18.56% | 1.45% |
| Average likes | 2,343 | 339 |
| Average comments | 49 | 18 |
| Posts per week | 0.6 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
NYC Department of City Planning is a verified government organization creator on Instagram, with 12.9K followers.
NYC Department of City Planning posts on Instagram as @nycplanning.
NYC Department of City Planning has 12,892 followers on Instagram (12.9K) as of Jul 16, 2026.
NYC Department of City Planning's engagement rate is 18.56%, calculated from average likes and comments per post relative to followers.
Posts by NYC Department of City Planning average 2,343 likes and 49 comments.
NYC Department of City Planning posts less than once a week on average.
NYC Department of City Planning is registered as a creator account on Instagram and is verified.
NYC Department of City Planning is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 726 posts.
Total Posts
726
Avg Comments
49
Engagement
12.59%
Yes. NYC Department of City Planning carries the blue verified badge on Instagram.
A sponsored post from NYC Department of City Planning is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
