Official NYC government account.
Outreach This Creator For FreeFollowers
314.5K
Following
81
Total Posts
Engagement Rate
24.28%
Avg Likes
74,937
Avg Comments
City of New York is a verified business account, with 314.5K followers on Instagram. City of New York has shared 1,945 posts to date, currently less than one post a week. Engagement runs at 24.28%, or about 74,937 likes and 1,425 comments per post.
Nycgov shows up in the InstME index as a business account, 314.5K followers, 1,945 posts.
Nycgov's 24.28% engagement rate ranks in the top 3% among accounts with 100K–1M followers in the InstME index.
The audience comments once per 53 likes on average, a healthy amount of conversation.
In recent weeks Nycgov has kept to less than one post per week.
Nycgov scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Nycgov follows only 81 accounts while being followed by 314.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,400–$8,200
Based on 314.5K followers and a 24.28% engagement rate, a single sponsored post by Nycgov is worth an estimated $4,400–$8,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nycgov | Cohort median |
|---|---|---|
| Engagement rate | 24.28% | 1.25% |
| Average likes | 74,937 | 2,985 |
| Average comments | 1,425 | 73 |
| Posts per week | 0.69 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
City of New York is a verified Instagram brand on Instagram, with 314.5K followers.
City of New York posts on Instagram as @nycgov.
City of New York has 314,466 followers on Instagram (314.5K) as of Jul 9, 2026.
City of New York's engagement rate is 24.28%, calculated from average likes and comments per post relative to followers.
Posts by City of New York average 74,937 likes and 1,425 comments.
City of New York posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of City of New York's followers are low-quality or inactive, giving an audience-quality score of 100/100.
City of New York is registered as a business account on Instagram and is verified.
Yes. City of New York carries the blue verified badge on Instagram.
1,945
1,425
Posts / Week
0.69
Growth Score
100 / 100
ER Rank
Top 3%
Engagement
0.03%
A sponsored post from City of New York is estimated at $4,400 to $8,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
