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940.7K
Following
919
Total Posts
Engagement Rate
0.03%
Avg Likes
230
Avg Comments
Pravana is a verified business account on Instagram based in United States, tracked in the InstME index with 940.7K followers. Pravana has shared 7,043 posts to date, currently around 3 posts a week. Posts average 230 likes and 9 comments, an engagement rate of 0.03%.
As a business account, Pravana reaches 940.7K followers on Instagram across 7,043 published posts.
Benchmarked against accounts with 100K–1M followers, the 0.03% engagement rate Pravana posts is in the bottom 4%.
Followers weigh in with a comment about every 27 likes, a healthy amount of conversation.
Pravana's output runs to about 3 posts per week.
At 64/100 on audience quality, Pravana carries an estimated 30% low-quality or inactive followers, a solid result.
The account follows just 919 others against 940.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,300–$6,100
Based on 940.7K followers and a 0.03% engagement rate, a single sponsored post by Pravana is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Pravana | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 230 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 2.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pravana | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.86% |
| Average likes | 230 | 2,003 |
| Average comments | 9 | 56 |
| Posts per week | 2.71 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Pravana is a verified Instagram brand based in United States on Instagram, with 940.7K followers.
Pravana has 940,719 followers on Instagram (940.7K) as of Jul 10, 2026.
Pravana's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Pravana average 230 likes and 9 comments.
Pravana posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 30% of Pravana's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Pravana is registered as a business account on Instagram and is verified.
Pravana's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Pravana carries the blue verified badge on Instagram.
7,043
9
Posts / Week
2.71
Growth Score
0.6 / 100
ER Rank
4th
Engagement
6.24%
A sponsored post from Pravana is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
