The best Northeast barbecue, BBQ events, & amazing eats from around the U.S. Co-Founder of @thesmokesheet newsletter. Photos by @seanludwig & friends.
Outreach This Creator For FreeNYC BBQ / Sean Ludwig is a Business brand on Instagram based in United States, tracked in the InstME index with 9.2K followers. The account has published 1,612 posts, currently less than one post a week. Engagement runs at 2.32%, or about 193 likes and 21 comments per post.
Nycbbq is a Business account whose 1,612 posts have grown a following of 9.2K on Instagram.
Compared with 5,774 other Business accounts with 1K–10K followers in the InstME index, Nycbbq's 2.32% engagement rate is below the median of 4.58%.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Nycbbq maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$75–$140
Based on 9.2K followers and a 2.32% engagement rate, a single sponsored post by Nycbbq is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Nycbbq | Cohort median |
|---|---|---|
| Engagement rate | 2.32% | 4.58% |
| Average likes | 193 | 120 |
| Average comments | 21 | 13 |
| Posts per week | 0.27 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nycbbq | Cohort median |
|---|---|---|
| Engagement rate | 2.32% | 2.28% |
| Average likes | 193 | 74 |
| Average comments | 21 | 8 |
| Posts per week | 0.27 | 0.33 |
Median values from 768 Business accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
NYC BBQ / Sean Ludwig is a business brand based in United States on Instagram, with 9.2K followers.
NYC BBQ / Sean Ludwig posts on Instagram as @nycbbq.
NYC BBQ / Sean Ludwig has 9,224 followers on Instagram (9.2K) as of Aug 26, 2026.
NYC BBQ / Sean Ludwig's engagement rate is 2.32%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by NYC BBQ / Sean Ludwig average 193 likes and 21 comments.
NYC BBQ / Sean Ludwig posts less than once a week on average.
NYC BBQ / Sean Ludwig is registered as a business account on Instagram.
NYC BBQ / Sean Ludwig is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,612 posts.
Total Posts
1,612
Avg Comments
21
Engagement
0.18%
NYC BBQ / Sean Ludwig's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from NYC BBQ / Sean Ludwig is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
