Official Instagram account for @NOAA's National Weather Service.
Reaching 291.1K followers on Instagram, National Weather Service is a verified Government organization brand based in United States. National Weather Service has shared 1,356 posts to date, currently around 9 posts a week. Typical posts draw 592 likes and 14 comments, putting engagement at 0.21%.
With 291.1K followers across 1,356 posts, Nws is one of the Government organization accounts tracked in the InstME index.
Posts by Nws tend to gather 592 likes and 14 comments, about one interaction per 480 followers.
Followers leave about one comment for every 44 likes, a healthy amount of conversation.
Over recent weeks, Nws has published about 9 posts per week, more than one per day.
Nws keeps its following list short (80) relative to 291.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 291.1K followers and a 0.21% engagement rate, a single sponsored post by Nws is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Nws | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.25% |
| Average likes | 592 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 8.76 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nws | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.86% |
| Average likes | 592 | 2,003 |
| Average comments | 14 | 56 |
| Posts per week | 8.76 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
National Weather Service is a verified government organization brand based in United States on Instagram, with 291.1K followers.
National Weather Service posts on Instagram as @nws.
National Weather Service has 291,102 followers on Instagram (291.1K) as of Jul 11, 2026.
National Weather Service's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by National Weather Service average 592 likes and 14 comments.
National Weather Service posts about 9 times per week on average.
National Weather Service is registered as a business account on Instagram and is verified.
National Weather Service is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 1,356 posts.
Total Posts
1,356
Avg Comments
14
Engagement
12.59%
National Weather Service's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Weather Service carries the blue verified badge on Instagram.
A sponsored post from National Weather Service is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
