Newcastle United

With 3.7M followers across 12,057 posts, Nufc is one of the creator accounts tracked in the InstME index.

Nufc's posts draw around 18,573 likes and 128 comments each, close to one interaction for every 199 followers.

For roughly every 145 likes there is one comment, an audience that mostly engages through likes.

Nufc's recent cadence works out to about 77 posts per week, more than one per day.

Nufc keeps its following list short (164) relative to 3.7M followers, as established creators and brands tend to.