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Outreach This Creator For FreeOn Instagram, Home of Cool Families is a Parenting brand based in Germany with an audience of 24.8K. Its posts sit across parenting and home & diy. The account has published 459 posts, currently around 6 posts a week. Typical posts draw 108 likes and 13 comments, putting engagement at 0.49%.
Nuaathelabel shows up in the InstME index as a Parenting account, 24.8K followers, 459 posts.
Nuaathelabel has an engagement rate of 0.49%, which is below the median of 1.08% for Parenting accounts with 10K–100K followers, based on 2,913 accounts in the InstME index.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Nuaathelabel currently publishes about 6 posts per week.
Estimated sponsored-post value
$87–$160
Based on 24.8K followers and a 0.49% engagement rate, a single sponsored post by Nuaathelabel is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Home & DIY
| Metric | Nuaathelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.08% |
| Average likes | 108 | 275 |
| Average comments | 13 | 15 |
| Posts per week | 5.53 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nuaathelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.59% |
| Average likes | 108 | 382 |
| Average comments | 13 | 17 |
| Posts per week | 5.53 | 0.74 |
Median values from 1,011 accounts in Germany with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Home of Cool Families is a parenting brand based in Germany on Instagram, with 24.8K followers.
Home of Cool Families posts on Instagram as @nuaathelabel.
Home of Cool Families has 24,840 followers on Instagram (24.8K) as of Sep 20, 2026.
Home of Cool Families's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Home of Cool Families average 108 likes and 13 comments.
Home of Cool Families posts about 6 times per week on average.
Home of Cool Families is registered as a business account on Instagram.
Home of Cool Families is categorized as a parenting and home & diy account in the InstME index, based on the profile's bio and Instagram category across 459 posts.
Total Posts
459
Avg Comments
13
Engagement
0.56%
Home of Cool Families's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Home of Cool Families is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.