From the bush to the beach, NSW Rugby Union is committed to grassroots rugby union within this great state of NSW 💙
Followers
15.7K
Following
137
Total Posts
Engagement Rate
1.87%
Avg Likes
291
Avg Comments
New South Wales Rugby Union is a verified Sports brand based in United States. The account has built 15.7K followers on Instagram. New South Wales Rugby Union has shared 1,826 posts to date, currently around 31 posts a week. Engagement runs at 1.87%, or about 291 likes and 3 comments per post.
Nswrugby has built an audience of 15.7K followers on Instagram over 1,826 posts as a Sports account.
Nswrugby's 1.87% engagement rate is below the median of 2.56% among Sports accounts with 10K–100K followers, measured across 736 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 106 likes, pointing to an audience that mostly engages through likes.
Lately Nswrugby has been publishing about 31 posts per week, more than one per day.
The account follows just 137 others against 15.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$100–$190
Based on 15.7K followers and a 1.87% engagement rate, a single sponsored post by Nswrugby is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Nswrugby | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 2.56% |
| Average likes | 291 | 781 |
| Average comments | 3 | 19 |
| Posts per week | 30.91 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nswrugby | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 1.84% |
| Average likes | 291 | 422 |
| Average comments | 3 | 11 |
| Posts per week | 30.91 | 0.88 |
Median values from 128 Sports accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
New South Wales Rugby Union is a verified sports brand based in United States on Instagram, with 15.7K followers.
New South Wales Rugby Union posts on Instagram as @nswrugby.
New South Wales Rugby Union has 15,691 followers on Instagram (15.7K) as of Jul 10, 2026.
New South Wales Rugby Union's engagement rate is 1.87%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by New South Wales Rugby Union average 291 likes and 3 comments.
New South Wales Rugby Union posts about 31 times per week on average.
New South Wales Rugby Union is registered as a business account on Instagram and is verified.
New South Wales Rugby Union is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,826 posts.
1,826
3
Posts / Week
30.91
Growth Score
37.4 / 100
Follower Ratio
114.5×
39.8K
Engagement
2.04%
New South Wales Rugby Union's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New South Wales Rugby Union carries the blue verified badge on Instagram.
A sponsored post from New South Wales Rugby Union is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
