For the love of music. 📍 Home of the 👉 npr.org/music 🎧 listen to the NPR Music podcast feed below
NPR Music is a verified Music brand. The account has built 3.8M followers on Instagram. Content spans music and home & diy. To date NPR Music has posted 5,321 times, currently less than one post a week. Engagement runs at 1.84%, or about 69,258 likes and 608 comments per post.
The Music account Nprmusic has posted 5,321 times on Instagram and drawn 3.8M followers.
Nprmusic's 1.84% engagement rate is above the median of 1.04% among Music accounts with over 1M followers, measured across 1,001 accounts in the InstME index.
Comments arrive at about one per 114 likes, a sign of an audience that mostly engages through likes.
Nprmusic maintains a rhythm of less than one post per week.
The account follows just 973 others against 3.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$24,000–$45,000
Based on 3.8M followers and a 1.84% engagement rate, a single sponsored post by Nprmusic is worth an estimated $24,000–$45,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Home & DIY
| Metric | Nprmusic | Cohort median |
|---|---|---|
| Engagement rate | 1.84% | 1.04% |
| Average likes | 69,258 | 25,754 |
| Average comments | 608 | 441 |
| Posts per week | 0.86 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NPR Music is a verified music brand on Instagram, with 3.8M followers.
NPR Music posts on Instagram as @nprmusic.
NPR Music has 3,791,135 followers on Instagram (3.8M) as of Jul 15, 2026.
NPR Music's engagement rate is 1.84%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by NPR Music average 69,258 likes and 608 comments.
NPR Music posts less than once a week on average.
NPR Music is registered as a business account on Instagram and is verified.
NPR Music is categorized as a music and home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,321 posts.
Yes. NPR Music carries the blue verified badge on Instagram.
Total Posts
5,321
Avg Comments
608
Engagement
0.46%
A sponsored post from NPR Music is estimated at $24,000 to $45,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
