NPR

With 8.3M followers across 16,576 posts, Npr is one of the business accounts tracked in the InstME index.

A typical post by Npr collects about 2,385 likes and 119 comments — roughly one interaction for every 3,312 followers.

Followers leave about one comment for every 20 likes — a healthy amount of conversation.

Npr currently publishes about 50 posts per week — more than one per day.

The account follows just 941 others against 8.3M followers — a ratio typical of established creators and brands.