BECAUSE IT’S YOURS💖 Life-tested, clean haircare🫧 Show us your hair when you use NYM! 🤳 #nymIRL aura boost out now⬇️
Followers
218.9K
Following
2.3K
Total Posts
Engagement Rate
0.18%
Avg Likes
386
Avg Comments
Not Your Mother's is a verified Beauty brand, with 218.9K followers on Instagram. Content spans beauty and tech. The account has published 3,084 posts, currently around 10 posts a week. Engagement runs at 0.18%, or about 386 likes and 11 comments per post.
Notyourmothers's Instagram presence spans 3,084 posts and 218.9K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Notyourmothers's 0.18% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
The audience comments once per 35 likes on average, a healthy amount of conversation.
On average, Notyourmothers's video content earns 12.7K views.
In recent weeks Notyourmothers has kept to about 10 posts per week, more than one per day.
Quality checks give Notyourmothers 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$770–$1,400
Based on 218.9K followers and a 0.18% engagement rate, a single sponsored post by Notyourmothers is worth an estimated $770–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Notyourmothers | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.47% |
| Average likes | 386 | 1,059 |
| Average comments | 11 | 46 |
| Posts per week | 10.3 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Not Your Mother's is a verified beauty brand on Instagram, with 218.9K followers.
Not Your Mother's posts on Instagram as @notyourmothers.
Not Your Mother's has 218,855 followers on Instagram (218.9K) as of Jul 14, 2026.
Not Your Mother's's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Not Your Mother's average 386 likes and 11 comments.
Not Your Mother's posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of Not Your Mother's's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Not Your Mother's is registered as a business account on Instagram and is verified.
Not Your Mother's is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 3,084 posts.
3,084
11
Avg Views
12,744
Posts / Week
10.3
Growth Score
3.6 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.56%
Yes. Not Your Mother's carries the blue verified badge on Instagram.
A sponsored post from Not Your Mother's is estimated at $770 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
