Michelin-starred chef Phil Howard bringing great pasta to Piccadilly, Covent Garden and Broadgate.
Outreach This Creator For FreeFollowers
49.6K
Following
179
Total Posts
Engagement Rate
0.78%
Avg Likes
382
Avg Comments
NOTTO runs a Food brand account based in United Kingdom with 49.6K followers on Instagram. The account posts mainly around food and home & diy topics. The account has published 439 posts, currently less than one post a week. Engagement runs at 0.78%, or about 382 likes and 5 comments per post.
As a Food account, Nottopastabars reaches 49.6K followers on Instagram across 439 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Nottopastabars's 0.78% engagement rate comes in in line with the median of 0.75%.
One comment lands for every 73 likes, which reads as an audience that mostly engages through likes.
Lately Nottopastabars has been publishing less than one post per week.
At 94/100 on audience quality, Nottopastabars carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 179 others against 49.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$170–$320
Based on 49.6K followers and a 0.78% engagement rate, a single sponsored post by Nottopastabars is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nottopastabars | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.75% |
| Average likes | 382 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.44 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nottopastabars | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.62% |
| Average likes | 382 | 150 |
| Average comments | 5 | 9 |
| Posts per week | 0.44 | 0.95 |
Median values from 327 Food accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
NOTTO is a food brand based in United Kingdom on Instagram, with 49.6K followers.
NOTTO posts on Instagram as @nottopastabars.
NOTTO has 49,649 followers on Instagram (49.6K) as of Jul 16, 2026.
NOTTO's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by NOTTO average 382 likes and 5 comments.
NOTTO posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of NOTTO's followers are low-quality or inactive, giving an audience-quality score of 94/100.
NOTTO is registered as a business account on Instagram.
NOTTO is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 439 posts.
439
5
Posts / Week
0.44
Growth Score
15.6 / 100
ER Rank
38th
More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
Engagement
0.27%
NOTTO's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from NOTTO is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
