With over 50,000 registered brands, NJAL is the world’s largest digital platform for showcasing independent luxury fashion designers
Followers
230.5K
Following
311
Total Posts
Engagement Rate
0.05%
Avg Likes
122
Avg Comments
On Instagram, NOT JUST A LABEL is a verified Fashion brand with an audience of 230.5K. Its posts sit across fashion and art. The account has published 5,566 posts, currently less than one post a week. Engagement runs at 0.05%, or about 122 likes and 3 comments per post.
With 230.5K followers across 5,566 posts, Notjustalabel is one of the Fashion accounts tracked in the InstME index.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Notjustalabel's 0.05% engagement rate lands in the bottom quarter (median: 0.86%).
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
Notjustalabel currently publishes less than one post per week.
Notjustalabel keeps its following list short (311) relative to 230.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$810–$1,500
Based on 230.5K followers and a 0.05% engagement rate, a single sponsored post by Notjustalabel is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Notjustalabel | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.86% |
| Average likes | 122 | 1,969 |
| Average comments | 3 | 58 |
| Posts per week | 0.72 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
NOT JUST A LABEL is a verified fashion brand on Instagram, with 230.5K followers.
NOT JUST A LABEL posts on Instagram as @notjustalabel.
NOT JUST A LABEL has 230,534 followers on Instagram (230.5K) as of Jul 9, 2026.
NOT JUST A LABEL's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by NOT JUST A LABEL average 122 likes and 3 comments.
NOT JUST A LABEL posts less than once a week on average.
NOT JUST A LABEL is registered as a business account on Instagram and is verified.
NOT JUST A LABEL is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 5,566 posts.
Yes. NOT JUST A LABEL carries the blue verified badge on Instagram.
5,566
3
Posts / Week
0.72
Growth Score
1 / 100
Follower Ratio
741.3×
Engagement
1.4%
A sponsored post from NOT JUST A LABEL is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
