@
Brand
With over 50,000 registered brands, NJAL is the world’s largest digital platform for showcasing independent luxury fashion designers
linktr.ee/notjustalabelAudience
Browse top profilesFollowers
230.5K
Following
311
Total Posts
Engagement & Performance
Engagement Rate
0.05%
Avg Likes
122
Avg Comments
What the numbers say about @notjustalabel
With 230.5K followers across 5,566 posts, @notjustalabel is one of the Fashion accounts tracked in the InstME index.
@notjustalabel has an engagement rate of 0.05%, which is in the bottom quarter (median: 0.88%) for Fashion accounts with 100K–1M followers, based on 1,020 accounts in the InstME index.
Followers leave about one comment for every 40 likes — a healthy amount of conversation.
@notjustalabel currently publishes less than one post per week.
The account follows just 311 others against 230.5K followers — a ratio typical of established creators and brands.
@notjustalabel vs similar accounts
| Metric | @notjustalabel | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.88% |
| Average likes | 122 | 1,976 |
| Average comments | 3 | 61 |
| Posts per week | 0.72 | 0.82 |
Median values from 1,020 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @notjustalabel's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @notjustalabel: (122 avg likes + 3 avg comments) ÷ 230,534 followers × 100 ≈ 0.05%.
Frequently asked questions about @notjustalabel
How many followers does @notjustalabel have?
@notjustalabel has 230,534 followers on Instagram (230.5K) as of Jul 9, 2026.
What is @notjustalabel's engagement rate?
@notjustalabel's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.88%) for Fashion accounts with 100K–1M followers in the InstME index.
How many likes does @notjustalabel average per post?
Posts by @notjustalabel average 122 likes and 3 comments.
How often does @notjustalabel post on Instagram?
@notjustalabel posts less than once a week on average.
Is @notjustalabel a business or creator account?
@notjustalabel is registered as a business account on Instagram and is verified.
