The official Instagram of Northwestern, highlighting the student experience and breakthrough research.
Followers
189K
Following
541
Total Posts
Engagement Rate
1.03%
Avg Likes
1,935
Avg Comments
Reaching 189K followers on Instagram, Northwestern University is a verified Education brand based in United States. The account has published 2,612 posts, currently around 4 posts a week. Engagement runs at 1.03%, or about 1,935 likes and 16 comments per post.
With 189K followers across 2,612 posts, Northwesternu is one of the Education accounts tracked in the InstME index.
Against 235 Education accounts with 100K–1M followers in the InstME index, Northwesternu's 1.03% engagement rate lands below the median of 1.11%.
At one comment per 124 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Northwesternu has kept to about 4 posts per week.
Northwesternu scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Northwesternu keeps its following list short (541) relative to 189K followers, as established creators and brands tend to.
Estimated sponsored-post value
$680–$1,300
Based on 189K followers and a 1.03% engagement rate, a single sponsored post by Northwesternu is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Northwesternu | Cohort median |
|---|---|---|
| Engagement rate | 1.03% | 1.11% |
| Average likes | 1,935 | 2,028 |
| Average comments | 16 | 34 |
| Posts per week | 3.97 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Northwesternu | Cohort median |
|---|---|---|
| Engagement rate | 1.03% | 1.02% |
| Average likes | 1,935 | 2,086 |
| Average comments | 16 | 26 |
| Posts per week | 3.97 | 2.33 |
Median values from 82 Education accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Northwestern University is a verified education brand based in United States on Instagram, with 189K followers.
Northwestern University posts on Instagram as @northwesternu.
Northwestern University has 188,983 followers on Instagram (189K) as of Jul 15, 2026.
Northwestern University's engagement rate is 1.03%, calculated from average likes and comments per post relative to followers. That is below the median of 1.11% for Education accounts with 100K–1M followers in the InstME index.
Posts by Northwestern University average 1,935 likes and 16 comments.
Northwestern University posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Northwestern University's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Northwestern University is registered as a business account on Instagram and is verified.
2,612
16
Posts / Week
3.97
Growth Score
20.6 / 100
ER Rank
47th
Roughly balanced · mostly 18–34
Typical for Education creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
444.8K
Engagement
0.92%
Northwestern University is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 2,612 posts.
Northwestern University's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Northwestern University carries the blue verified badge on Instagram.
A sponsored post from Northwestern University is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
