Northwestern Mutual is a verified Finance brand on Instagram based in United States, tracked in the InstME index with 36.2K followers. The account has published 829 posts, currently around 4 posts a week. Posts average 153 likes and 2 comments, an engagement rate of 0.43%.
Northwesternmutual is a Finance account on Instagram with 36.2K followers and 829 published posts.
Benchmarked against 76 Finance accounts with 10K–100K followers, Northwesternmutual posts a 0.43% engagement rate that is below the median of 0.52%.
One comment lands for every 80 likes, which reads as an audience that mostly engages through likes.
Northwesternmutual's output runs to about 4 posts per week.
With 36.2K followers but only 147 accounts followed back, Northwesternmutual shows the ratio of a well-established account.
Estimated sponsored-post value
$130–$240
Based on 36.2K followers and a 0.43% engagement rate, a single sponsored post by Northwesternmutual is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Finance
| Metric | Northwesternmutual | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.52% |
| Average likes | 153 | 142 |
| Average comments | 2 | 10 |
| Posts per week | 3.83 | 0.75 |
Median values from 76 Finance accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Northwesternmutual | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.9% |
| Average likes | 153 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 3.83 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Northwestern Mutual is a verified finance brand based in United States on Instagram, with 36.2K followers.
Northwestern Mutual posts on Instagram as @northwesternmutual.
Northwestern Mutual has 36,168 followers on Instagram (36.2K) as of Sep 6, 2026.
Northwestern Mutual's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Finance accounts with 10K–100K followers in the InstME index.
Posts by Northwestern Mutual average 153 likes and 2 comments.
Northwestern Mutual posts about 4 times per week on average.
Northwestern Mutual is registered as a business account on Instagram and is verified.
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Total Posts
829
Avg Comments
2
Engagement
0.17%
Northwestern Mutual is categorized as a finance account in the InstME index, based on the profile's bio and Instagram category across 829 posts.
Northwestern Mutual's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Northwestern Mutual carries the blue verified badge on Instagram.
A sponsored post from Northwestern Mutual is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
