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Followers
36.2K
Following
147
Total Posts
Engagement Rate
0.43%
Avg Likes
153
Avg Comments
Northwestern Mutual is a verified business account on Instagram based in United States, tracked in the InstME index with 36.2K followers. The account has published 829 posts, currently around 4 posts a week. Posts average 153 likes and 2 comments, an engagement rate of 0.43%.
Northwesternmutual is a business account on Instagram with 36.2K followers and 829 published posts.
On average, Northwesternmutual's posts earn 153 likes and 2 comments, about one interaction per 233 followers.
One comment lands for every 80 likes, which reads as an audience that mostly engages through likes.
Northwesternmutual's output runs to about 4 posts per week.
With 36.2K followers but only 147 accounts followed back, Northwesternmutual shows the ratio of a well-established account.
Estimated sponsored-post value
$130–$240
Based on 36.2K followers and a 0.43% engagement rate, a single sponsored post by Northwesternmutual is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Northwesternmutual | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.45% |
| Average likes | 153 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.83 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Northwesternmutual | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.9% |
| Average likes | 153 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 3.83 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Northwestern Mutual is a verified Instagram brand based in United States on Instagram, with 36.2K followers.
Northwestern Mutual posts on Instagram as @northwesternmutual.
Northwestern Mutual has 36,168 followers on Instagram (36.2K) as of Sep 6, 2026.
Northwestern Mutual's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers.
Posts by Northwestern Mutual average 153 likes and 2 comments.
Northwestern Mutual posts about 4 times per week on average.
Northwestern Mutual is registered as a business account on Instagram and is verified.
Northwestern Mutual's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Northwestern Mutual carries the blue verified badge on Instagram.
829
2
Posts / Week
3.83
Growth Score
8.6 / 100
Last Post
2 days ago
Engagement
3.44%
A sponsored post from Northwestern Mutual is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.