On Instagram, U.S. Bank is a verified Finance brand based in United States with an audience of 74K. To date U.S. Bank has posted 1,552 times, currently around 6 posts a week. Typical posts draw 160 likes and 16 comments, putting engagement at 0.24%.
Usbank operates a Finance account on Instagram, pairing 74K followers with 1,552 posts.
Usbank records a 0.24% engagement rate, below the median of 0.52% for the 76 Finance accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
At 131.8K average views (1.8× followers), Usbank's video posts consistently spread beyond the existing audience.
Usbank's recent cadence works out to about 6 posts per week.
Usbank keeps its following list short (35) relative to 74K followers, as established creators and brands tend to.
Estimated sponsored-post value
$260–$480
Based on 74K followers and a 0.24% engagement rate, a single sponsored post by Usbank is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Finance
| Metric | Usbank | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.52% |
| Average likes | 160 | 142 |
| Average comments | 16 | 10 |
| Posts per week | 5.59 | 0.75 |
Median values from 76 Finance accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usbank | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.9% |
| Average likes | 160 | 193 |
| Average comments | 16 | 10 |
| Posts per week | 5.59 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
U.S. Bank is a verified finance brand based in United States on Instagram, with 74K followers.
U.S. Bank posts on Instagram as @usbank.
U.S. Bank has 74,023 followers on Instagram (74K) as of Jul 15, 2026.
U.S. Bank's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Finance accounts with 10K–100K followers in the InstME index.
Posts by U.S. Bank average 160 likes and 16 comments.
U.S. Bank posts about 6 times per week on average.
U.S. Bank is registered as a business account on Instagram and is verified.
U.S. Bank is categorized as a finance account in the InstME index, based on the profile's bio and Instagram category across 1,552 posts.
Total Posts
1,552
Avg Comments
16
Engagement
10.35%
U.S. Bank's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. U.S. Bank carries the blue verified badge on Instagram.
A sponsored post from U.S. Bank is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
