Niman Ranch is a community of independent family farmers and ranchers raising beef, pork, and lamb. Always traditional, always #raisedwithcare.
Followers
42.1K
Following
2.6K
Total Posts
Engagement Rate
0.12%
Avg Likes
34
Avg Comments
Niman Ranch runs a verified Food brand account based in United States with 42.1K followers on Instagram. Its posts sit across food and tech. The account has published 1,966 posts, currently around 6 posts a week. Engagement runs at 0.12%, or about 34 likes and 15 comments per post.
Counting 42.1K followers and 1,966 posts, Nimanranch sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Nimanranch's 0.12% engagement rate is in the bottom quarter (median: 0.75%).
One comment lands for every 2 likes, which reads as an unusually discussion-heavy audience.
Video content from Nimanranch draws about 1.6K views.
Posting frequency for Nimanranch sits at about 6 posts per week.
On audience quality, Nimanranch lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
Estimated sponsored-post value
$150–$270
Based on 42.1K followers and a 0.12% engagement rate, a single sponsored post by Nimanranch is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nimanranch | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.75% |
| Average likes | 34 | 177 |
| Average comments | 15 | 10 |
| Posts per week | 5.95 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nimanranch | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.68% |
| Average likes | 34 | 140 |
| Average comments | 15 | 8 |
| Posts per week | 5.95 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Niman Ranch is a verified food brand based in United States on Instagram, with 42.1K followers.
Niman Ranch posts on Instagram as @nimanranch.
Niman Ranch has 42,130 followers on Instagram (42.1K) as of Jul 15, 2026.
Niman Ranch's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Niman Ranch average 34 likes and 15 comments.
Niman Ranch posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Niman Ranch's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Niman Ranch is registered as a business account on Instagram and is verified.
Niman Ranch is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,966 posts.
1,966
15
Avg Views
1,647
Posts / Week
5.95
Growth Score
2.4 / 100
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.51%
Niman Ranch's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Niman Ranch carries the blue verified badge on Instagram.
A sponsored post from Niman Ranch is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
